Outreach creation ideas

I find that when thinking of good affective outreach programs and ideas there are some key things to keep in mind. I think it is extremely important to make sure that the audience we target is very broad, finding ways to target more than just one age group or groups with only one specific area of interest. I can see this being done through video podcasts with interesting pictures, sounds, facts and more. One thing in specific I learned in a communications course (COM287) I participated in here at the university, was the idea of shock value. No matter the topic, using shocking images, sounds and factual information in a video podcast, audio podcast or even through the use of Adobe Flash where we can create animated videos. Actually, the example video podcast on Global Warming that Cecilia posted, is a perfect example of what I mean when I say "shock value" outreach ideas. It is showing something real, something that a lot of us already know but have not really taken into consideration. But when it is portrayed in a shocking animated video, almost making it seem like a joke like this particular video did, it really affects you and leaves a mark in a sense, so that days later you are still thinking about what the message was in the video and its importance to you which then leads to your desire to act.